[Hero photo: B&W worker in hard hat, green tint]
Good work defines
who we are.
Keep the
good work
coming
A steady flow of opportunities and a system to keep them moving.
Get to workTell us about your business. Hear back today.
Getting leads isn't
the hard part.
It's knowing they'll keep coming. And knowing what happens when they do.
Marketing doesn't stop when someone fills out a form.
You already paid to get that person there. If nobody responds quickly, follows up, or knows whether it closed, the campaign is only doing half the job. That's why we build the system around the lead too.
01
Get found.
Show up when the right customer is looking. Google, Local Services Ads, Meta or Microsoft, whichever fits the business.
02
Make it easy to say yes.
Clear pages. Simple forms. Fewer reasons to leave.
03
Don't let leads go cold.
Fast response. Clear ownership. Follow-up that actually happens.
04
Know what worked.
See which marketing turned into business.
The tool doesn't make the decision. We do.
Paid acquisition
Spend where it makes sense.
Google Ads
Local Services Ads
Meta
Microsoft
Conversion
Give good traffic somewhere good to go.
Landing pages
Service pages
Forms + calls
Conversion testing
CRM + pipeline
Know what's moving and what's stuck.
Lead routing
Deal stages
Ownership
Status tracking
Follow-up
Stay on the leads worth winning.
SMS + email
Sales tasks
Estimate follow-up
Lead nurture
Measurement
Know what's actually working.
Lead sources
Pipeline visibility
Campaign performance
Tools
Use the right tool for the job.
Faster response
Less manual work
Good work should show up in the business.
[Photo: Blue Collar Scholars owner or team]
[Result]
[One line of context for the first result.]
[Result]
[One line of context for the second result.]
“[Short quote from the owner about the relationship, confidence or moving forward.]”
Someone should
actually own this.
You shouldn't have to manage the people you hired to manage your marketing. The work should move forward, problems should get surfaced, and the details should be handled with care.
Say something.
If something isn't working, you should know.
Own the work.
Take responsibility for the result.
Pay attention.
Good work lives in the details.
Keep moving.
Problems happen. Deal with them and keep going.
The dashboard
isn't the business.
Leads don't matter if nobody calls them.
Clicks don't matter if they never become work.
Good marketing should make the business better, not just the report.
Build the company you actually want.
Maybe that means five trucks. Maybe it means fifty.
The point isn't to grow for the sake of growing. It's to build a business that works, takes care of its people, serves customers well, and gives you something worth being proud of.
Start with what the business needs.
Not every company needs the whole thing on day one.
01 — Lead Generation
Keep good leads coming.
One paid channel and the conversion setup needed to make it work.
$500 / month + ad spend
What goes into it:
Paid channel: Google, LSA, Meta or Microsoft, picked for the business.
Campaign setup: account, campaigns and tracking.
Conversion path: the landing page, form or call flow the campaign needs.
Ongoing management: monitoring, adjustments and optimization.
Lead and source tracking: know what's coming in and where it came from.
02 — Lead System
Get the lead.
Keep it moving.
Acquisition, conversion, CRM and active follow-up working together.
$1,750 / month + ad spend
What goes into it:
Paid acquisition: one or two channels, picked around the business.
Conversion infrastructure: pages, forms and call paths built around the campaign.
CRM + pipeline: a clear place for every lead to live.
Lead routing: new leads get to the right person quickly.
Immediate follow-up: SMS and email the moment a lead comes in.
Sales tasks: clear next steps for the people working the lead.
Active deal follow-up: estimates and live deals don't disappear.
Measurement: see the path from source to outcome.
03 — Growth Partner
When the business needs more.
A custom engagement for companies with broader growth, brand and marketing needs.
Starting at $4K / month + ad spend
What could go into it:
Multi-channel acquisition
Conversion and creative
Long-term nurture and reactivation
Offers and messaging
Brand strategy
New market or service launches
Attribution and budgeting
Fractional CMO support
Built around what the business actually needs.
Not sure which one fits? Tell us about your business and we'll point you to the right one.
Our name is
on the work too.
At Work is led by two agency owners. Anthony runs brand and strategy. Nick runs paid media and performance.
[Photo: Anthony and Nick]
Anthony
Brand + Strategy
[Short bio, plain and specific: what he's done and who he's done it for.]
Nick
Paid Media + Performance
[Short bio, same approach.]
[XX+]
Years in the field
[$XXM+]
Media managed
[XXX+]
Businesses and projects
Keep the
good work
coming.
Build a more dependable way to bring leads into the business, and keep them moving once they get there.
Or call [phone]
At Work
At Work — Marketing for home service and trade businesses.
Privacy · Terms